ItalyIndia design
ItalyIndia design
ItalyIndia design
ItalyIndia design
ItalyIndia design
ItalyIndia design
ItalyIndia design

53. Give way to Women!

a white cab on pink background

She Taxi, launched in November in Trivandrum and in February in Cochin, is a project for women and by women in Kerala.
Once women were housewifes and housekeepers with little need –and freedom- to move around the city. Today many of them work on shift, travel and need to move at any time of the day and night. But the roads are not women-friendly, the Kerala men seem not ready to confront with the new, more empowered and liberated woman and the violence in on the increase.


She Taxi is a service that allows women to move safely at any time

It would be better if men could control their behavior and respect women, but while we wait for the change of mindset, She Taxi is a solid step forward freedom and better opportunities.
No more tension if you need to take a Taxi in the late hours of the evening after a late dinner, you have no more to endure the devious look of the taxi driver that, you are pretty sure, has sexual advances in his mind and does not think you are a good girl.

 

Now you can dial 8590000543 and book a She Taxi. A nice, white-and-pink cab driven by an assertive and smiling she-taxi driver, will pick you up and drop you safely. You will enjoy a relaxed journey.
She Taxi service uses car with a GPS and a safety system developed with the last technologies that enables the call center to track the route of each cab at any time. Plus you can even pay the ride by debit and credit card.

Not enough? Well, there’s more. The she-taxi driver is not only driving, she is an entrepreneur who is managing her business. Gender Park, an autonomous institution promoted by the Department of Social Justice to resolve the gender inequity, is selecting the drivers among women that want to improve their economic life, training and helping them in getting loans to buy their own car.
Km by km woman emancipates, builds self-confidence, grows her business and helps other women to go wherever they want, in independence.
Many women have applied for the project –many without a driving license. Anyway at present only experienced drivers got the taxis. You can meet them during the day along the congested roads of Trivandrum or, by night, in the deserted ones.

HIGHLIGHTS

Give way to Women!

She-Taxi is a service for women who need to move safely at any time and an opportunity for other women who are ready to start a business.

A challenge called India

Sometime being bold in India it's the best way to get what you want, in some contexts softness is equal to weakness and creates problems...

Wisdom for sale

How much for a piece of wisdom? In this story from Gujarat, wisdom is worth its weight in gold. But what is the weight of wisdom, then?

The battle of Durga

Goddess Durga defeated the buffalo demon and saved the world from darkness, a panel in Cave Temple in Mamallapuram tells her story…

Do you speak Internet?

Internet success in India is bound to the knowledge of the local languages.

Thali, a taste of India

Thali is the Indian dish par excellence – Seeing someone eat it, you’ll better understand the customs of this country.

Torna Su